I think this is a bloody riot is what I think
Facebook Now Lets US Users Pay $7 To Promote Posts To The News Feeds Of More Friends
Facebook wants you to pay $7 to promote your posts
WELCOME TO PAGE-OWNER HELL. XD
Actually, it's not as bad. Page owners, if they don't pay, have 80% of their posts hidden from subscriber/"Like"er news feeds. They're just never propagated. Individual users - for the moment - will still see posts appear in their friends' news feeds, but! they'll be scaled up and down the page depending upon whether you paid or not.
I'd like to think that this would make people go, "y'know what? Fuck this noise." But I don't think it will.