nwcMUSIC is a geekmusic festival that I’m building at the Norwescon Science Fiction Convention. We have chiptunes, nerdcore, geek rock, elfmetal, filk, nightly concerts, daytime workshops, panel programming, late-night open mics, filkcircles, the whole deal.
Our programming includes “business of being an independent artist” panels. Going indie – not wanting a record deal – has become more and more common as the technology to record competently on your own has become more and more accessible. As my mastering engineer for Dick Tracy Must Die said, there used to be a time when you recorded your demo on a four track and recorded your studio album in a professional studio, and demos sounded like demos and label releases sounded like real albums – but now people like me walk in with recordings they made in studios they built at home, and sound real.
It kind of freaks him out.
So now, doing your own album is considered not just valid, but important. It’s a positive. It shows the ability to complete a project and the talent necessary to produce something listenable. Labels now tell bands who want labels to “bring tribe with you.” (And a lot of smarter bands are replying, “if we have our own tribe, why the fuck do we need you?” The RIAA are desperate for good reason.)
Writing isn’t like that, yet; just finish the damned manuscript. Self-pubbing through a vanity press? Folly, reserved for rampaging ego muppets with too much money.
But the technologies are changing, and the economics of book publishing are in flux.
Now, there are cheap eReaders. Companies sensing opportunity have jumped in with distribution models: CD Baby has BookBaby, Amazon has its Kindle-only programme, etc. These all let you not just produce your own eBooks, but make them widely accessible, in a variety of formats. And having done both, the technology of taking a manuscript and laying it out into eBook form is dramatically easier to grasp than that of recording.
So some midlist authors are starting to reissue their out-of-print backlists in eBook form. Some for free, but others are apparently making enough money at it that imprints are trying to claim eBook rights from contacts written before eReaders even existed. And with examples like Amanda Hocking out there, you’re seeing some re-evaluation of self-publication, as well.
So this year, I floated multidisciplinary versions of our business panels, specifically calling out artists and writers. I had one sign up, a well-respected writer/artist of graphic novels. I’m really pleased to have her! But I had no interest from any traditional-book authors.
In part, this shows how a lot of musicians know the recording industry exists substantially to screw you. It also implies that publishing houses do not currently have this reputation. From here, that difference looks legitimate; if you go through a major label and sell 20,000 copies of an album, you’re bankrupted and you won’t even own your recordings; if a writer goes through a major print publisher and sells 2,000 copies of a paperback book, they’re earning royalties.
It’s probably also relevant that record labels haven’t traditionally added much, artistically. They’d bring you people who could and often did, but you’re paying for it, not the label, in the form of advances against earnings. By contrast, book imprints – by which I mean a good editor under the employ of that imprint – historically could add a lot, and they paid that bill.
But cutbacks in publishing have had visible effects. Editors are hugely overworked and understaffed, and it absolutely shows. What if that added value continues to decline?
Do writers need to be looking at us indie musicians, for their own sakes? Do they need to take some notes?
I’m wondering about it both as a future necessity and as a future reasonable – at least, non-embarassing – option.
Hopefully it won’t become a necessity. Me, I’m in this for the music, and the recording part is fun because it gives me opportunities to work with other musicians and play with sound toys. I am not in it for the marketing, management, distribution, product design, advertising, packaging, shipping, and on and on and on. But as an indie musician, I have to do all of that too.
An indie writer would find themselves in the same boat.
I have writers in my audience; what do you think? Are we living in your future? And if so, does that sound cool, or do you look at this whole scene and want to run like hell?
PS: Happy birthday to my favourite writer, Angela Korra’ti. Smoochies! ^_^